Box Office Breakdown for Weekend of 6/16/24
What’s up, Geeks + Gamers? It’s ODIN! Inside Out 2 Destroys Projections and Has Solid Chance of Crossing $1 Billion Just when it seemed like Disney and Pixar were done, Inside Out 2 and the marketing behind it have proven that, as a company, Disney still holds a lot of power at the theatrical box office. […]
Box Office Breakdown for Weekend of 6/9/24
What’s up, Geeks + Gamers? It’s ODIN! Bad Boys: Ride or Die Exceeds Projections, But is It a Hit? Going into the weekend, the projections for Bad Boys: Ride or Die ranged from about $40 million to a high of $55 million. The official estimates for the weekend are showing the latest film from Sony will […]
Deadpool & Wolverine Advertising Focuses on What Audiences Want
Tickets are already selling like ice cubes in the desert (I’ve got mine for opening night), but the Deadpool & Wolverine marketing train isn’t slowing down. Today, Marvel released a new trailer for their upcoming superhero movie – their only theatrical release this year – and like every piece of advertising for the team-up film, it’s […]
Box Office Breakdown for Weekend of 6/2/24
What’s up, Geeks + Gamers? It’s ODIN! Furiosa Flops BIG as Garfield and IF Almost Push It to Third Place Just when you thought things couldn’t get worse for Furiosa: A Mad Max Saga, this past weekend happened. Not only did it get skunked by The Garfield Movie, as many predicted, but it even got beaten by the […]
Box Office Breakdown for Weekend of 5/26/24
What’s up, Geeks + Gamers? It’s ODIN! Furiosa and Garfield Battle at the Box Office as IF Struggles Going into Memorial Day weekend, there was a lot of reporting about how much of a hit the new Mad Max film, Furiosa: A Mad Max Saga, would be; now that the numbers are in, we instead have one of […]
Box Office Breakdown for Weekend of 5/19/24
What’s up, Geeks + Gamers? It’s ODIN! IF Wins with Light Open as Kingdom of the Planet of the Apes Holds Strong As the summer box office continues to roll, so do its unpredictability and volatility. This past weekend, the new Ryan Reynolds-starring and John Krasinsky-directed film about imaginary friends, IF, opened roughly $5 million below expectations. […]