Tag: Sweet Baby Inc.
Nintendo of America Requires DEI Awareness of Localizers
Remember when people reporting on Sweet Baby Inc. said that they and other woke video game consulting firms were just a symptom and that game developers and larger video game companies were part of the problem, too? Nintendo just proved everyone right. X user packergirl shared an image of a job ad N...
Read MoreMelanin Gamers Launches The Toxicity Rating
In the wake of the Sweet Baby Inc. blowup, the gaming community is shining a light on the various consulting firms trying to woke-ify video games. The latest exposed cockroach is a group called Melanin Gamers, diversity and inclusion consultants who, according to their website, “help identify barr...
Read MoreXbox Global Marketing Head Calls Out “White Dudes”
Xbox is tired of all these white men in gaming. In an X post from March 27, 2024, Kelly Lombardi, Xbox’s global head of marketing, encouraged gamers who were “not a white man” to raise their hands because “minorities have to fight to prove they exist” in the gaming industry. Lombardi’s X...
Read MoreBlack Girl Gamers Threatens Legal Action Over Claims of Discrimination
Another video game consulting firm may be edging Sweet Bay Inc. out of the spotlight. Attention is now shifting to Black Girl Gamers, the group whose response to criticism spurred BBC game commentator Jules Hardy to ask that the video game community have a “final purge” and “full detox” of e...
Read MoreBBC Video Game Commentator Wants a “Final Purge” of Gamers
Games journalists want you gone. You probably figured that already, but they’re coming right out with it now. On March 22, 2024, the consulting firm Black Girl Gamers posted on X about starting a Steam curator similar to Sweet Baby Inc. Detected that would list the games they were involved in deve...
Read MoreAn Interview with Melonie Mac
Kotaku is going down fighting, and they’ve set their sights on Melonie Mac. Alyssa Mercante, the author of that Sweet Baby Inc. article that led (at least partly, one assumes) to Kotaku shifting its focus from news articles to video game guides, was caught trying to get dirt on Melonie on X, but w...
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